Since its formation in 2008, VentureField has specialised in accelerating start-ups to launch and helping established businesses step-change their commercial performance. After almost 10 years they felt the need to update and refresh their identity.
Our challenge was to create a visually dynamic brand that captured the energy of VentureField. Bold, confident, vibrant and with a punchy tone of voice, the brand identity had to reinforce VentureField’s attributes – robust, dynamic and client-driven – along with the central positioning: ‘Driving Commercial Performance’.
With a symbol referencing both a ‘V’ and an arrow, the new brand mark encapsulates everything VentureField stands for. A minimal colour palette and clear typography completed the brand.
The new identity has been rolled out across all collateral including website, stationery and exhibition stand.